Through in-depth focus groups and market research, Querent Studio facilitated Colorlines rebrand from a publication with two decades of acclaimed journalism to a dynamic multimedia hub for intergenerational grassroots activism. Querent Studio’s rebranding strategy and community re-engagement initiative for Colorlines News, empowered their journey amidst the backdrop of the COVID-19 pandemic and social justice movements against police brutality.

Our tailored suite of services included:

• Re-branding strategy

• Strategic content planning across social media

• Audience re-engagement email series

• Strategic partnership strategy